Tips to Choose The Right Set Of Keywords For Your Website

Why do you create a website for your business? That's right – for promoting your products/services to a larger number of potential buyers in the online space. While searching for anything on the web, people use specific 'keywords' and 'key phrases' – and you need to be aware of the popular ones related to your line of business. Once you do that, you can frame such CMS website development plans, which would target those keywords. In this article, we will provide some handy tips, for choosing the right set of keywords for your website: 

Research for keywords
Think up all the possible words and phrases that can be used by people, who are looking for the products/services you have to offer online. Google Adwords and WordTracker are two extremely popular keyword research tools, from where you can get a large number of useful keyword suggestions and ideas too. 

Do a competitor analysis 

Your website will not be operating in the online space in isolation, and you need to take stock of the keywords/phrases that are being targeted by your professional rivals as well. That way, you will get a clear idea of the keywords that are generally targeted by the market leaders in your industry.

Balance search volume and competition levels 

In any good online keyword analysis tool, you will find the search volume of all the keywords you wish to target – over a specific time period (usually, a month). You are also provided with an idea of how competitive each of the keywords are. Choose such keywords that have a proper balance of competitiveness and search volumes.

Choose specific keywords 

If you are in the business of manufacturing 'toy horses', will 'toy', or 'horse' work as effective keywords? No they won't – simply because they are too broad, and would only result in the arrival of an unnecessarily large number of general visitors. Optimize your website design services and content material, by using specific keywords – that provide a clear idea of your line of business. Don't choose too specific keywords though – which might keep your visibility low.

Consider targeting long-tailed keywords, as well as those in 'exact' and 'phrase' matches 

While searching for anything online, people generally use a specific 'group of words', instead of the exact name of your product category. For example, people looking for canvas paintings in Australia are more likely to use 'cheap canvas prints in Australia' as a key phrase, rather than only 'canvas prints'. Similarly, do make use of keywords in their 'phrase' match form too (i.e., the keywords will be present in a certain sequence in the search query).

Distribute the keywords properly on the different pages 

According to the latest Google algorithm update, the home page of your website should have the maximum percentage of your primary focus keywords. More deep-linked pages should have the keywords, in decreasing proportions. Plan your web design & development in a manner that – each of the pages can serve to target one or two specific keywords.

Keep in mind the negative keywords 

This is of particular importance when you are launching a paid advertising (PPC) campaign to promote your website. Make a list of the words that are not related to your products/services, but can lead to your ad being displayed. To cite an instance, if you are selling 'racing cars', make sure that 'plastic' is added as a negative keyword. You do not deal with plastic cars – so why should you pay for the unnecessary clicks?

Keep in mind the above factors, while determining the right set of keywords for your website. If images feature prominently in your website design plans, make sure that keywords are present in their ALT descriptions. Change the targeted set of keywords, as and when necessary – depending upon their performance. A regularly updated, properly framed keyword list can help you to connect with the maximum number of potential buyers in the online space.

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How to make a Travel Blog Stand Out With High Quality Content

 

These days, more than ever, travel bloggers are becoming aware that by implementing SEO to their travel blogs they can increase traffic and generate a larger readership to their blogs. There are a wide range of SEO strategies and tactics that are being used by travel bloggers. However, even with the most effective SEO strategy, a travel blog will not have a considerable online presence and gain publicity without a continuous flow of high quality content.

What defines high quality travel content?
As we all know, high quality content has the necessary characteristics which readers will look forward to. Thus, content should be informative but not too technical, interesting, and relevant.

As for travel blogs, high quality content could mean travel experiences that are laid out in the most interesting ways, travel tips that address a prevailing and common travel problem, amazing travel destination suggestions other than those that anyone would normally find in other travel blogs, or reasonably priced travel service offers.

How can a travel blog stand out with high quality content? 
The notion that a travel blog will stand out with high quality content is not difficult to comprehend. But in what ways can a travel blog really achieve this? 

A descriptive and unique title will make readers visit the blog to get hold of the whole article
SEO may make a content or travel blog be easily found in search engines. But without an enticing and unique title, a reader will simply continue scrolling down the search results page to look for more titles that seems to manifest a more helpful article. 

High quality travel content will make a visitor read through the whole article 
An enticing title can do a great job in making a reader check out the article. But if the content doesn’t seem to have interesting and helpful information or is difficult to read with long sentences and paragraphs, the reader will simply go back to the previous search results and find another better travel content. Travel readers, especially those who don’t have the luxury of time, are always searching for quick but helpful information. Thus, they want content that are direct to the point and has an easy to read format. Travel bloggers believe that content does not have to be encompassing. It has to focus on a particular aspect which is deemed to be more helpful, rather than general information which are common in travel blogs.

High quality travel content will make readers go through other content within the blog
It is common among readers who are impressed with an article to check out other posts within the travel blog. After reading a well-written content, they are expecting other posts to be as helpful and interesting as well. Travel bloggers should take advantage of the readers’ expectations as a result of the high quality content which the reader checked out in the first place. They should ensure that they maintain a continuous flow of travel related content. In may be difficult to sustain this with the travel blogger’s own efforts but with the help of other sources such as freelance writers, guest bloggers, or travel writing services, this is certainly, not far from being possible. 

High quality travel content will be shared by readers even without the travel blog owners’ solicitation
Thanks to the prevalence of social media these days, sharing a link to as many networks of people as possible can be done easily and quickly. As soon as the reader finishes reading the article, he can simply click on the social media buttons somewhere within the page (usually at the bottom) to share the content or blog to his different networks in social media.

Final Words 
The competition in the travel blogosphere is getting fiercer. These days, it takes more than just an extensive travel experience, knowledge, and passion for writing to make a travel blog successful. One has to ensure the quality of the content in order to achieve the benefits listed above, and to give the travel blog an edge in the travel blogosphere. 

Content Written By Sandy Allain: Sandy Allain is a passionate writer who covers helpful tips in blogging and SEO for travel website and blogs. Find out more about him and his services in his website, sandyallain.com
 

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How to Increase your Page Rank

We are all trying to seo our websites, we talk about them non stop on social media and post about them in unlimited numbers of directories, forums and blog comments. But is this just a waste of our time and money? 

Google states on their own website you will rank well if you help customers get the answers they need, the product or service they want and give the full customer service experience. So in order to rank my keywords well I like to follow my 5 main ranking steps for keywords.

 1. Keyword in the meta tag on the page I am trying to rank

 2. Keyword used amongst other content on the ranking page

 3. Keyword written in URL for the page to make it relevant

 4. Keyword hyper linked to the page from other website pages

 5. Use the keywords in social media when linking to the pages 

Now that is about keyword ranking but on to ranking the overall website, trying to achieve page rank and getting your website popular with google. Once you have a Page-rank score (a ranking from 1-10) this tells you how important your website is in the terms of google. It is very rare that websites get a score of 8-10, only sites like wikipedia get the really high scores so something like a PR2-PR5 and you are doing quite well. Google will also keep visiting your site more and more if you keep updating and keeping it important.

The way to get ranked is so simple, I think people just like to over complicate it. Ask your self what you want your website to sell, put those products on and then see what else you can offer the customer. Can you offer them some information on how to use the product? Could you give them a guide to help them or maybe there is another way you can help your customers out by adding something to your website. Remember it is all about adding content that is useful and relevant to the customer. So If you sell cake decorations then you may write tutorials about how to create cake decorations or tools needed for specialist cakes.

Social Media is another area where if you only have a few likes it really isn't worth spending hours per day promoting, however if you pay to have sponsored posts and adverts on facebook about your business and grow your facebook followers then you will be able to get customers interacting and asking questions.

Content Written By Gemma Dawson: Gemma Dawson offers many themed party items including Disney Cars party supplies . 
 

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Optimizing Images for Better Search Engine Rankings

 

Organizations, big and small, employ SEO or Search Engine Optimization to build brands over the Internet. They understand the importance of having an online presence. As a result, businesses end up investing thousands of dollars attempting to get the best positions on Google and other major search engines. In some cases, rankings equal revenue; hence determining the best ways to optimize SEO results tactically is essential to succeeding in the worldwide economy.

Images, as a plus point for search engine optimization and organic search results are often neglected. Images are capable of drawing traffic using image search, with inclusion in complete search results. There are numerous aspects to image optimization that includes better ranking in search results, optimization for trouble-free sharing of pictures on the social web, and in some cases optimization for consumer experience.

For image SEO, it might be useful to consider optimizing images, for example optimizing a small webpage within your page. Just like normal web pages, factors for optimizing images for search engines are url structure, expressive tagging and anchor text.

 Here are a few interesting tips for optimizing your images to perk up their performance in the search engine rankings: 

Look for the right images
Finding the appropriate image is extremely important. Good images can add a further dimension to a page or article that’ll encourage individuals to share the page and generate some great backlinks. According to research, although text is still the first thing perceived on the page, the image is what trades the page. Some of the best pages to find images are Flickr, stock.xchng and iStockPhoto. As long as you’re searching with the proper license, you may also make use of Google Images to find images for your website.

Add keywords in the file name
Just as keywords in post urls are indespensable for pages, the same is applicable for images. Using keywords in your image filename is essential for helping search engines find out relevancy. For instance, naming an image as 'istock_0003221Xsmall.jpg" won`t provide much information about the webpage. If there`s an article about blog themes, a relevant picture and a suitable file name should correspond to your article.

Google advises you to place your images in a single folder on your site, in stead of placing them in haphazard folders all through the website. One more suggestion from Google, linked to URLs of images, is to ensure that you use regular image file types like JPEG, PNG, GIF and BMP.

Build descriptive alt text
An added way that search engines help find out what your image is about is alt text or tags. Different from traditional web content, search engines fail to detect the text content of an image. Consequently, search engines have to depend on descriptions around the image, file names, alt text and other adjoining text.

If you add meaningful text in the alt tag, it’ll help the search engines in determining what the image is all about. If you’re using an image for a link to a different page, make sure that you use an alt text that’s relevant to the content of the site being linked to.

When all these things get lined up, it helps search engines substantiate that you aren’t spamming and that the image is of superior quality and relevant.
 

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Why SEO is the Best Internet Marketing Strategy

 

Internet marketing provides a wide range of options as far as strategy is concerned. But if you want to take your business to the next level, you might want to consider applying SEO to your site to rank higher on the top search engines.

Search engine optimization, by definition, is the process of designing your site so it’s search-engine-friendly. The purpose is to improve the visibility of a website or a web page in a search engine's natural search. There are several factors involved with search engine optimization such as keyword analysis, creating keyword-rich content, use of meta tags, and many more.

Businesses that aspire to gain a high page rank on Google, and other major search engines for relevant keywords can choose from a number of internet marketing techniques. Most internet marketing experts recommend a combination of these techniques to ensure that they can reach their target audience. But to get the best results, SEO is believed to be the best strategy for these businesses. With a huge percentage of internet users relying on the search engines to obtain the information they need, you should exploit this opportunity to boost your internet exposure. 

Here Are 5 Reasons Why SEO Is Considered To Be The Best Strategy: 

1. As mentioned above, getting your website to rank on the search engines for a relevant search term is the best and most rewarding way to get exposure. People use the search engines to get information they need and getting listed is a recommendation that your website is a valuable match for their needs.

2. Reaching a top ranking on the search engine results page is a form of positive feedback for your website. Websites that rank high in the search results page are often perceived (by web users) as well-reputed or high quality sites.

3. It enables you to leverage the tremendous amount of traffic that is coming through the major search engines like Google, Yahoo and Bing on a daily basis. Millions of users visit Google on a daily basis, which means that you can generate a lot of traffic to your site even if you only attract a small percentage of that traffic.

4. The search engines offer equal ground for all business sizes to compete. This means that a small business will have an equal chance to reach the top of the Google search results ranking for a particular keyword or key phrase as websites owned by major corporations do.

5. It provides a cost-efficient approach to reach out to your intended audience. With proper keyword research and use of ethical promotion, it is possible to hit the number one spot in ranking over a given period of time.

Designing an SEO friendly website is only as good as building a website that will be of value to your intended audience. Getting visitors to your website is not enough, you have to give them a reason to stay.
 

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Effective search engine optimization that attracts attention

Search engine optimization techniques are vital to help your site rise above the hundreds or thousands of competitors you'll be competing against. Search engines are how people find information, shop for products and discover new companies. Use the tips in this article to attract more visitors to your site than ever before.

A lot of people think that using keywords in HTML comments is useful for SEO, this is true to a certain extent but the best search engine optimization trick is no trick at all. Having unique, well written original content with the keywords you want to rank for inserted in the post or page is your best bet. In other words you must focus on the content of your website or blog.

While proofreading is often overlooked, it's vital to the quality and respectability of all sites. Make sure both your visitors and search engines can easily understand what your site is about. The chances that a search engine will direct traffic to your site greatly decreases if your site contains many spelling or grammar issues.

Using proper anchor text is important to your internal links on your site. Using the words "click here" is not going to help your search engine rankings because it is too generic. To draw attention from search engine spiders, maximize keyword usage in your anchor text.

Although your articles and webpages center around the same general topic, each of these should have a unique and eye-catching title. These titles should be short and each word should be useful. As such, the first few words are most important to the reader.

Sign up for a free listing through services provided by Google. This will increase the visibility of your site. Utilizing free listing services will help you increase traffic and search engine rankings. Avoid dismissing free venues to use for publicity.

Consider submitting articles, including a backlink, to ezines which cover the same topic as your blog or website. A lot of the time, ezines are indefinitely archived. This means that the links are still active, even after years have passed. People who find your articles will still be able to click on the links and you will still get the benefit of their visits.

When using meta description tags, be certain each single tag is unique for each page. If you use identical meta tag text on each of your site's pages, Google will penalize your site by lowering its ranking in search engine results.

Successfully optimizing your site for search engines may seem intimidating, but as this article has shown you, it doesn't have to be difficult. Knowing the few basic principles that determine how the search engines work, can help you tweak your site to attract more visitors than ever. Before you know it, you'll have a slew of new customers.
 

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A Quick Guide to PPC for Affiliates

For some affiliates, PPC marketing is a core part of their earning strategy.There are many affiliates, however, that are scared to try PPC. Some affiliates have tried it before with limited success, and others have been scared away by stories of people that have invested a fortune in PPC advertising, only to find that their ads don’t convert, and they’ve effectively poured that money down the drain. They don’t want to take the chance that their ad spend will be wasted.

5 Tips For Applying A Successful Pay Per Click Campaign:

PPC Is Not Gambling

The fact is, PPC is not gambling. Marketers that think of PPC in that way are setting themselves up for failure. Can you guarantee that your ads will get the response you want? No, you can’t. However, you can do research on other successful marketing campaigns and structure your ads carefully so that they have the best chance of being successful. Here is a quick guide to building a successful PPC campaign.

Define Your Objectives

If you don’t know what you want to achieve, how will you be able to measure your success? The first step to PPC success is figuring out what you’re aiming for. You need a goal that is far more defined than “making money”. Work out what you want to achieve with your next campaign, and define clear and measurable objectives. Revisit your goals regularly so that you always know whether or not you’re making progress.

Target Your Keywords

When you’re filling out your tax form, you might say you sell “video games”. That’s good enough for the government, but it’s nowhere near specific enough for your customers. Most people don’t search for “video games” they search for “dress up games” or “browser based space games”. Pick tightly targeted keywords – you might get less traffic, but that traffic will be more likely to convert.

Write Your Call to Action

A clear, obvious call to action is a must-have for any ad campaign. If you don’t have a call to action in your ad, there’s a good chance that your potential customer will see it, think “Oh, that’s nice” and surf on by. Many beginner PPC marketers make the mistake of believing that people don’t like being told what to do. They assume that if they don’t include a call to action, viewers will appreciate that. Sadly, most viewers simply won’t notice the lack of “Buy now!” or “Sign up today for a discount!”; they probably won’t even notice the ad at all. Calls to action work, use them.

Track Your Ads Systematically

During the early stages of your PPC campaign you are probably going to run several different campaigns. Try to be scientific about your tests. Change one thing in each ad, and run them for the same length of time so that you can get an idea of how they perform. If you change too many things between each test, then you won’t be able to tell which of your changes made a difference, and you’ll never figure out the formula for successful ads in your niche.

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Is Your Blog Content Boring? It Maybe Time for a Change

The signs that our blogs’ content has become boring may not be immediately noticeable. You may have noticed a significant drop in your traffic lately, or a noticeable change in the amount of time your blog readers are spending on your posts and pages. While this can be caused by a variety of reasons, many bloggers have discovered over time their enthusiasm and creativeness going away.

Let`s Take A Look At Some Of The Main Reasons Your Blogs Content May Be Boring To Your Readers And The Solutions You Can Apply To Fix The Problem.

No Story
Each post ought to read like a short story, providing your readers with both information and a sense of experience. It can be very difficult to keep the attention of a reader if you are only writing facts and figures in a plain and usual sense. Can you remember how determined your creative writing teacher was in confirming that your story was actually creative? Try imagining that the teacher is still looking over your shoulder. By using figure of speech, metaphors and narrative speaking, you will keep the attention of the reader while giving them the desirable information they are seeking.

Displaying To Much Advertising
If your blog looks and reads more like an advertisement or a sales page than it does a valuable informational resource, then you may find out pretty quick that your blog readers simply do not enjoy being overwhelmed and bombarded with ads. While some readers will accept advertisements as an everyday part of life on the web, you should as well provide them with relevant information and content that will in fact make it worth their while. More than likely, the information, content and resources you display on your blog can also be found somewhere else on the internet; if they cannot see the sky for the clouds, then they are likely to look elsewhere.

Quantity Over Quality
Many bloggers believe that providing their readers with a great amount of content will give their site an added bonus. While it may help you in the search engine rankings, it most certainly will not help you in obtaining loyal followers and returning visitors. With so many elements to balance in a blog post or article, it can be very overwhelming at times to ensure everything is laid out and brought to the attention of the reader just right. Try spending a little more time focusing on the overall content of your posts, followed by a revision that adds the necessary advertising and keyword components.

Poor Topic Selection
Is the topic that your covering simply not interesting to your readers? Have you taken a alternate approach in recent days or weeks that could contribute to blame? By making sure that the subjects and topics you are writing about are actually desired by internet surfers, you can avoid writing quality articles and blog posts on topics nobody wants to really read.

While all of us have become routinely accustomed to filling in those particular niches, some of the time, a better strategy is to let someone else do the hard work. Select topics and subjects that are relevant to your site, new, trending, interesting or controversial. There numerous areas in which you should be risky when it comes to writing content, but you should never take the risk when it comes to covering a subject that your readers will simply find boring.
 

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What You Need to Consider While Doing International Link Building

International link building can sometimes be very complicated since they have many factors that need to be considered. This therefore makes it much different from domestic link building. Extensively, the research keywords and complex sites issues, relevant links that are targeted broadly in order to give out an operation that is pitfall peppered.

Inappropriate execution can also harm your domestic efforts. From the international link building outlook, some factors may be considered, depending on the benefits they bring from the assigned links. The factors include the following:

The country's domain level
A relevant domain level should be on the market site such that when it is targeted on the market overseas, it can produce a fantastic link. This makes it appropriate for the international markets sites to be on the Goggle's key indicators. For example, a UK's pet supplies corporation who wants relevant ranked phrases in Google may follow www.fishtanks.fr for its supply in France.

A page found within the Country's folder
In order to specify each country, some sites usually set up their target differently based on sub-folders. With the sub-folders specifying each country, getting a link may be an authentic achievement due to their detailed domains. For example, a www.fishtanks/fr link that is animalized may be huge if you are ranking it in France.

The IP's site location
The Geo - location of a site being an indicator of the search engines is also relevant to the globe users. Like in our example, if a relevant sub-folder is not used in the fish site, then the fact remains that it is hosted in France. So, we now tell Google that the site is relevant in the market, and therefore, a link found on the site may helps us to find Google.fr rank.

Language
This may look obvious; however, the site links in target language helps the users definitely. Google.fr looks for sites in both English and French, so the site links written in French helps you in your specified search engine. Similarly, using secure text in your target language contributes to the effort of ranking the phrase.

The profile of the target site link
If the site lacks any of the page factors indicating the relevance of an international market, then it does not imply that the cause is lost. We have many factors indicating the markets relevancy that are found in the profile's site link. But if large proportion of a market links is relevant, then this relevance is carried over. This can be beneficial when all of them are interconnected.

An address on the site
Another indicator of a market that is relevant is the presence of its physical address on the website. Provided that the text is on the Google search, it will produce a link that enables you to rank the market's search engine. If there is some list of local business in Google places, it would be better to establish the websites relevance in the target market.

The site owner's address
This may give a connection that is slightly loose, but Google has managed to register some information and can locate where the site owners are based. If the target is in your market, then definitely there is possibility that you will beneficially gain more in that target market in case it links to you.

All the factors mentioned above contributes in the finding of international links that are naturally spread and fantastic. This helps the campaign of your international link building and thereby, can head you towards a worldwide success.
 

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How to blog for International audiences

Blogging is a great platform to express your ideas and opinions on any topic you want to write about. However, there are hundreds of thousands of blogs and that means there’s going to be a lot of competition in attracting readers. One way of attracting more readers is tailoring your blog so that it appeals to an international audience.

Here Are Six Tips That Will Set You On The Road To Achieving This:

 

1. Make your language accessible
Across the English speaking world, every country has different colloquialisms and dialects that are possibly unfamiliar to people out with those areas. You should look to make your posts readable to people that are not from your local town or city. For example, if you are a food blogger from Glasgow in Scotland, you should avoid using words like ‘goosegog’ instead of ‘gooseberry’ or ‘braw’ instead ‘beautiful’, in the context of food.

Sometimes you might not realize that you are using words that other people will not understand, but whenever you do, replace them for a more universal word. This is not to say you need to completely internationalize your writing, as some of the appeal of your blog might be its perspective from your country. The language you use, however, should be tailored to a wider audience.

2. Consider translating into other languages
You might want to consider translating your content into a foreign language. You will be able to attract international readers that have a preference to reading in their native language and those that cannot read in English. Although machine translation tools, such as Google Translate, are an easy and free option, they are prone to errors. At best, the results tend to be over-literal, at worst they can be nonsensical or even offensive.

The best option is to choose a professional native-speaking translator. Ideally, they will be based in the target country, so that they are up-to-date with any changes in dialect.

3. Content
Your content might have to undergo some changes. You do not need to alter your content completely so that everything is aimed at an international audience, but you should write on topics that have a wider appeal. For example, a health and fitness blogger could tailor their content so it focuses on a current international event with worldwide appeal. Events like the Olympics and The World Cup are not-to-be-missed opportunities for attracting readers across the globe.

It is important that your content is the best it can be. Far too many bloggers rush out posts that are not ready. You will not get international readers coming back to your blog or recommending it to anyone if they find poorly written posts with spelling or grammatical errors.

4. Keywords
Keywords are one of the most important elements of Search Engine Optimization (SEO). It’s worthwhile tweaking your keywords so that your blog will be discovered by international readers. A bit of research will let you know what keywords will be optimal for any particular region or specific country. You will, however, need to be careful when translating these keywords so that they keep their meaning.

5. Use social media networks
Promotion is an important element that can boost your blog’s readership across the globe. A great way of doing that today is by using social media networks. By all means use the big two - Facebook and Twitter, but don’t forget about popular platforms in countries you would like to attract readers in. For readers in Russia, you could use VKontakte and Odnoklassniki. QZone is the way to go in China, while Zing is one of the main platforms in Vietnam. Drauglem is popular in Latvia and for readers in Holland, you could use Hyves. Consider other platforms that are for specific purposes, such as Sound Cloud for music.

6. Be internationally active
Aside from social media networks, you should also comment on popular blogs across the world and be active within blogging communities. Interact with bloggers who are popular in certain foreign countries, which could potentially result in them linking your blog in theirs. Don’t hold back in commenting on blogs all over the world and get people aware of your blog. If you have written appealing, well-written posts that are accessible to an international audience, and perhaps have also been properly translated, then you will stand a good chance of attracting an international audience to your blog.
 

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Why You Should Take the Time to Comment on Other Blogs

Blog commenting may at first seem unnecessary work, but if you own a blog and you want to increase traffic, gain higher search engine rankings and reach a wider audience then blog commenting – whether you like it or not – is critical to your success.

Some Of The Benefits Gained From Blog Commenting:

Think of it as link building
Every time you post a comment on another person’s blog, you’ll likely be asked to provide a name and website URL to go with your comment. Every blog comment successfully approved and posted automatically equates to one high-quality inbound link for your blog or website.

Build relationships
Even in the World Wide Web, it would seem quite awkward and inappropriate to just suddenly introduce yourself to other bloggers and online business owners and tell them about how much you want to be their marketing or affiliate partners.

Blog commenting is a far more effective approach if you want to build relationships with other people online. It’s not only more subtle, but it also gives other people the chance to see what you can do and how it may positively impact to their own blogs or websites.

It’s for this reason that you need to make your every blog comment count. If it does not add value to the other person’s post, then don’t bother going through with it. Your comments must matter. They must make a difference because it’s the only way to convince other people that they also want to establish ties to your blog or business.

Reach your market
Naturally, the blog owner or host isn’t the only one who’d be able to read your comments. Their readers would be able to view your comments, too. If they like what they’ve read, then they’re likely to click on the link you’ve provided in order to find out more about what you have to say or offer.

In this aspect, it becomes obvious that choosing where or which blog you should post your comments also matters. Obviously, blogs owned by those who are in direct competition with your business won’t do. They’re just likely to delete your comments without it having to see the light of day.

Rather, it’s best to focus on blogs whose target markets are similar to yours – even if they are marketing products or services that are different from yours. It would be even better if you can find blogs whose products or services complement what you’re offering. With that, it’s a win-win situation because what you’re offering enhances what the other party is offering – and vice versa.

Enjoy more interactive options
If your comment is engaging or interesting enough, then there’s always a good chance for the blog owner to respond either on his blog of yours. Readers may also do the same, and with this you have become a part of a much bigger community online. In time, you may even enjoy and exchange opportunities for guest blogging.

Ultimately, blog commenting is one of the simplest and most effective tools for online marketing – but only if you do it right.
 

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Tips You can Use to Choose the Right Cloud Hosting Service

If you are planning to build and design a website from scratch, there is one thing that you will have to do for sure – choose a web hosting service to be able to publish your website on the world wide web. There are various types of web hosting services available on the Internet, three of which are:

1. Dedicated hosting services - Chosen by large businesses because of features such as flexibility, security, and independence available to their users.

2. Shared hosting services - Used by relatively small businesses that prefer cost effective options. Shared hosting comes with fewer facilities because of reduced cost.

3. Cloud hosting services - Are a hybrid of and contain the best features of dedicated and shared hosting services. They have many of the features that dedicated hosting services do and are cost effective at the same time.

Since cloud hosting services have become so popular, numerous hosting companies have started offering it to clients. However, like all other online companies, not all web hosting companies are to be trusted. It is possible for them to make false claims and make you pay for something you are never going to get. Although it is always good to go for a brand that has been recommended to you by someone, if you want to explore services on your own, keep an eye out for certain red flags.

 The Following Are Some Things You Should Pay Attention To:

Amazing Discounts
After carefully analyzing the rates of renowned cloud hosting services, if you come across a service that offers an outrageous discount, beware! If offering such price cuts to customers was possible, big hosting services would have done it already.

Impossible Features 
There are two types of features that cloud hosting companies offer their clients – reasonably good and too-good-to-be-true. Yes, there are some ‘benefits’ that are simply not possible. For example, some scams offer their clients ‘unlimited bandwidth’. Since bandwidth requires hardware to back it, it is not possible for a company to offer its clients added bandwidth without charging them more. Always read the fine print before you sign up for any cloud hosting service.

Guarantees
Almost all services we use today offer money back guarantees. Guarantees show that the services providers are intent upon satisfying their customers well and go to any extent to meet their needs. Talking specifically about the cloud hosting industry, all legitimate companies offer money back guarantee to their clients so if you come across one that does not, remember, the risk is not worth taking. Again, make sure to read the fine print. Look for at least a 30-day money-back guarantee… you want some time to set up your website and see how it runs before your guarantee period runs out!

Reviews
Read customer reviews but with a grain of salt. They may contain valuable information, especially on legitimate review sites, but many are fraudulent and written by competitors or the company itself. Why not use your favourite social networking tool to ask for recommendations? Or even call the company itself – if you reach a friendly, knowledgeable customer service representative, that bodes well for your future dealings with the company!

Before you embark upon your journey to building that successful website, make sure that you make the right decisions when it comes to choosing among the numerous cloud hosting services available.
 

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5 Mistakes that Bring Down Your Search Engine Rankings

If you have never tried creating a post and publishing it, then you are probably thinking that it`s as simple as writing your thoughts on a document template, placing a few images or videos, uploading it on your blog, and "presto" a stream of readers and comments will come.

However, it is not as easy as you may be thinking. While the activity does involve such steps, you lack an important element - search engine optimization (SEO).

You are probably thinking Isn’t it just blogging?
First off, it isn’t “just blogging”, it is one of the biggest social media channels. In fact, many businesses are using it as a promotional tool. What is more, there are approximately 31 million bloggers, and this figure is in the U.S. alone. You can just imagine how many there are for the global population, right?

Second, SEO is essential to all websites, no matter what their niches or purposes are; given the fact that optimization helps put these sites out there.

With that said, never forget how important it is to optimize your blog. Furthermore, how to avoid the following SEO mistakes.

Link schemes
If you are going to generate backlinks, make sure you don’t manipulate your methods just to get a high PageRank.

 How Can You Have Influence Over Your Site’s Link Building Process? It Is When You Carry Out The Following:

Obtain paid links

Link to websites that are taking on Web spam

Excessive link exchange (you link to particular domains and they link back to you)

Build too many links within a short period

Remember that you can increase the likelihood of ranking in SERPs if you have relevant, credible, and a diverse link profile.

Poor quality content
Google says in its Webmaster Guidelines, “Make pages primarily for users, not for search engines”. This means that if you are going to create a blog post, it has to be useful and engaging for the readers.

Why?
One, valuable and helpful information earns the users’ trust and loyalty. Second, your interesting and interactive content makes them want to check out your site repeatedly.

When do you know if your write-up has low quality?
A poorly created article doesn’t have a natural flow of ideas and doesn’t make sense. Furthermore, it isn’t relevant to your niche. Plus, it lacks substance.

To ensure that your audience likes your work, always ask yourself “Is it informative and engaging enough for my readers?”

Keyword stuffing
In general, it involves cramming a webpage with targeted phrases in the hopes of getting the top spot in SERPs for related queries.

Take note that SEO is not just about keyword use. If you want the spiders to crawl your blog, you have to apply other strategies. Moreover, you have to concentrate on providing the people with unique, fresh, and fun write-ups.

Cloaking and doorway Pages
The former refers to the idea of showing different pages to search engines and the users. On the other hand, the latter involves optimizing low-quality web pages for particular keywords and then directing all of these to one page destination.

Clearly, these are manipulative ways to have the bots index your site.

Excessive optimization
Yes, you can get to the point of going overboard with your SEO strategies.

When does this happen?
It is when you apply every method you know to each blog post such that the spiders already know your optimization trends.

Whenever you optimize, always keep “natural” methods in mind. This way, your pages won’t come out forced.

These SEO mistakes are basic. You can obtain deeper insights about the topic by checking out Google’s Webmaster Guidelines. This way, you will know googles rules and exactly how to make your posts rank high in SERPs.
 

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Effective Link Building Methods

   

For bloggers, it can be extremely important to get as many page views as possible for many reasons. Some people blog to try and make changes in the world, others blog to try and make money, and still others have a number of different reasons to reach as many people as possible. As a Blogger building links is a very important aspect of your blogging success.

Let's Look At Why This Is, And How You Can Build Some Quality Links:

Links to your blog are probably the single greatest way to increase the number of viewers your blog will attract for a couple of reasons. For starters, if there are links to your blog posts all around the internet then there is a very good chance that people will follow those links and end up at your site. On top of that, links to your site let the search engines know that you have built a certain amount of following on the internet, and they will in turn give you a little more trust and authority in the search engines.

Google in particular takes links to your web pages very seriously, and can reward you with better results in the Google search engine which can allow many more people to find your pages naturally in the search engines. Now that you know that links are extremely important, just how can you get yourself a lot of links so your blog can continue to grow? Let's look at some of the best ways you can get links to your blog right now.

Guest Posts
One of the best ways to get high quality links to your blog is through the use of guest posts. Basically, this is the process of providing an article or some other content for another website or blog that includes a link back to your blog. There are countless sites out there on the internet, and there are countless opportunities for you to contact the person who runs these sites to see about getting them some free content in exchange for the link back to your site.

An easy way to find people to contact is to search Google for topics that are related to your blog. Visit each of the sites that Google returns and look for contact information. You can then contact them and offer to provide them with some free content for their site provided they keep the link back to your blog intact. It is a very good idea to provide them with top quality content so they are happy and less willing to simply remove your article and link at some point.

Interview Someone Important In Your Niche
If you are able to provide compelling and unique content on your blog, people will naturally link to it. This is simply how the internet works. One great way to get people to link to one of your articles or posts is to have an interview with someone who is well known in your particular niche. Try and contact as many interesting people as possible until you are able to get a yes. Once you do, try to write as interesting of questions as possible. If the person you interview is pleased enough, then may even provide a link to your interview and help you out even more.

Link Bait
This is potentially an extremely potent way to get a lot of links in a very short time. The basics of link bait is to simple write a post that is specifically geared to stirring up reaction from people in some way. One common way of accomplishing this is to write a very controversial post that is certain to create some buzz and get people talking about your post. For example, if you run a political blog you can write a scathing critique of a popular politician that is sure to get people talking and linking to your "outrageous post".

Building links to your blog is vital when it come to page rank and attracting readers. Always remember to build your links slowly and avoid unethical forms such as link submission services that provide 1000`s of links from non related sites. These types of links will lower your rankings and can very well get your site penalized or even banned.
 

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Affordable SEO Tips

Many people have turned to Search Engine Optimization or SEO in this generation. After all, it’s proven to be a highly effective tool in improving productivity. So if you are running a business of your own, regardless of its size, you might want to consider trying SEO.

How much does this cost? Perhaps that’s the first question that would run in your head. Well, you might be surprised that SEO is very affordable. So, whether you’re looking to finance a business, or you’d just like to save a few dollars for your child’s college fund, here are some tips for making SEO more affordable.

Social networking  
Are you into social media? Do you have your own social network account? Well, the latest trend in SEO is using social media to promote one’s business, product, or service. It’s quite simple; just create an account for your business or company using various social networking sites. This is your first step to success. Using social media, you can participate in discussions and communicate with millions of people all over the world. This would be easy for you too because through social media, you can identify your target customers or niche. You can also post links so that people will easily find your site. It’s a very practical way to promote your business and the best part is it won’t cost you that much money!

Managing your own website 
Another affordable SEO strategy is to manage your own website. Through this site, you have to produce content material that would help sell your product or service. Bear in mind that in order to “sell” your product or service, you have to produce great content so you can convince more and more people to try your product or service. In addition to that, you can make use of promotional materials for your site such as providing free coupons for loyal customers who register in your site and other similar activities. Keep your website updated too so that it would look credible. You can opt to hire great writers to help you with your content material.

Blog site  
Finally, you can also create a blog site for your business. A blog site will enable you to promote your product or service through content material, posting of links, participation in discussion boards, among others. A good blog site will help you establish a good connection with loyal and even potential clients. Like your website, you also need to produce quality content to make your blog site appear professional.

Guest Posting  
Did you know you can get links on other websites for free? All you have to do is offer some guest articles to a site you’d be interested in getting on. Agree on a topic, write up the content, get it published and you’re on your way.

Don’t have second thoughts about applying SEO to your blog or website. It’s a highly reliable tool for success and you won’t have to spend a fortune!

 

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