If you have never tried creating a post and publishing it, then you are probably thinking that it`s as simple as writing your thoughts on a document template, placing a few images or videos, uploading it on your blog, and "presto" a stream of readers and comments will come.
However, it is not as easy as you may be thinking. While the activity does involve such steps, you lack an important element - search engine optimization (SEO).
You are probably thinking Isn’t it just blogging?
First off, it isn’t “just blogging”, it is one of the biggest social media channels. In fact, many businesses are using it as a promotional tool. What is more, there are approximately 31 million bloggers, and this figure is in the U.S. alone. You can just imagine how many there are for the global population, right?
Second, SEO is essential to all websites, no matter what their niches or purposes are; given the fact that optimization helps put these sites out there.
With that said, never forget how important it is to optimize your blog. Furthermore, how to avoid the following SEO mistakes.
Link schemes
If you are going to generate backlinks, make sure you don’t manipulate your methods just to get a high PageRank.
How Can You Have Influence Over Your Site’s Link Building Process? It Is When You Carry Out The Following:
Obtain paid links
Link to websites that are taking on Web spam
Excessive link exchange (you link to particular domains and they link back to you)
Build too many links within a short period
Remember that you can increase the likelihood of ranking in SERPs if you have relevant, credible, and a diverse link profile.
Poor quality content
Google says in its Webmaster Guidelines, “Make pages primarily for users, not for search engines”. This means that if you are going to create a blog post, it has to be useful and engaging for the readers.
Why?
One, valuable and helpful information earns the users’ trust and loyalty. Second, your interesting and interactive content makes them want to check out your site repeatedly.
When do you know if your write-up has low quality?
A poorly created article doesn’t have a natural flow of ideas and doesn’t make sense. Furthermore, it isn’t relevant to your niche. Plus, it lacks substance.
To ensure that your audience likes your work, always ask yourself “Is it informative and engaging enough for my readers?”
Keyword stuffing
In general, it involves cramming a webpage with targeted phrases in the hopes of getting the top spot in SERPs for related queries.
Take note that SEO is not just about keyword use. If you want the spiders to crawl your blog, you have to apply other strategies. Moreover, you have to concentrate on providing the people with unique, fresh, and fun write-ups.
Cloaking and doorway Pages
The former refers to the idea of showing different pages to search engines and the users. On the other hand, the latter involves optimizing low-quality web pages for particular keywords and then directing all of these to one page destination.
Clearly, these are manipulative ways to have the bots index your site.
Excessive optimization
Yes, you can get to the point of going overboard with your SEO strategies.
When does this happen?
It is when you apply every method you know to each blog post such that the spiders already know your optimization trends.
Whenever you optimize, always keep “natural” methods in mind. This way, your pages won’t come out forced.
These SEO mistakes are basic. You can obtain deeper insights about the topic by checking out Google’s Webmaster Guidelines. This way, you will know googles rules and exactly how to make your posts rank high in SERPs.
0 Leave a Comment:
Post a Comment