Top Internet Marketing Strategies and Tools

Online marketing has opened a whole new world of possibilities for those who want to promote their products and services more efficiently. Internet not only allows companies to lower marketing costs, it also helps distributing information to an incredibly wide range of potential clients. Now let’s discuss those online marketing strategies and tools that have proven to be effective over the course of time.

Websites

The main difference between websites and other marketing media is that websites are available 24/7, which allows potential clients to find you when your services are needed the most. Unlike ads on TV, radio or periodic press the content you put on your website will stay there for as long as you need. Business owners can always get feedback from their customers thanks to live chats, contact forms, comments and so on, which allows evaluating qualities of your services without having to hire focus groups and conducting surveys.

Forums and blogs 

These internet tools are much cheaper than professional website, but they also give business owners an opportunity to be in touch with customers and create more online awareness of their services and products. Blogs and forums serve as a great platform for discussions between current and potential customers and business owners or marketers, which enables getting helpful feedback.

Social media sites

Facebook, Twitter, LinkedIn, LiveJournal – these social media networks have taken over the internet and provided business owners with another one incredibly effective business tool. Due to the specific of these sites, ads on social networks can be targeted on specific age or gender group, which boost marketing efforts immensely. Social media websites, especially Twitter, can also help to create awareness of your company’s special offers, discounts and promotions.

Pay per lick (PPC) advertising

This is another example of highly effective internet marketing tool, when advertiser pays when users click on their ad. PPC model is extremely popular since here it’s the result that count, meaning you pay only for the number of visitors and not for the number of times your ad has been shown. This model not only brings instant results but also allows showing your ads only in certain locations or on the sites that post related content. It also enables you taking full control over the costs of the campaign since you usually can set upper limits on your total daily spend, which means you spend as much as you can and not more.

Emails

Even with all the new strategies and tools email marketing is still widely used, especially among small business owners who want to enhance or maintain customer relationship and advertise products.

The key to successful online marketing is using these tools in combination. If you choose not to hire professional marketer who would manage your marketing efforts, you are going to need special software for keeping all the aspects of the campaign under control. Work management software can help you create flexible workflows that you can change according to the situation on the market. It will also help you to keep in check any number of promoting campaigns and their status and see which employee is responsible for the task. And built-in task software will help to track costs, deadlines and tasks’ priorities enabling you and your team working more efficiently.

Content Written By Jannet Sparts: Hi, my name’s Jannet Sparts and I’m working as an editor of Online Issues. I write for several blogs sharing my experience and observations. I have worked as a project manager in several companies. So I have tried different PM tools, collaboration programs, including task tracking software solutions. For the moment PM software is my primary field of interest.