A Quick Guide to PPC for Affiliates

For some affiliates, PPC marketing is a core part of their earning strategy.There are many affiliates, however, that are scared to try PPC. Some affiliates have tried it before with limited success, and others have been scared away by stories of people that have invested a fortune in PPC advertising, only to find that their ads don’t convert, and they’ve effectively poured that money down the drain. They don’t want to take the chance that their ad spend will be wasted.

5 Tips For Applying A Successful Pay Per Click Campaign:

PPC Is Not Gambling

The fact is, PPC is not gambling. Marketers that think of PPC in that way are setting themselves up for failure. Can you guarantee that your ads will get the response you want? No, you can’t. However, you can do research on other successful marketing campaigns and structure your ads carefully so that they have the best chance of being successful. Here is a quick guide to building a successful PPC campaign.

Define Your Objectives

If you don’t know what you want to achieve, how will you be able to measure your success? The first step to PPC success is figuring out what you’re aiming for. You need a goal that is far more defined than “making money”. Work out what you want to achieve with your next campaign, and define clear and measurable objectives. Revisit your goals regularly so that you always know whether or not you’re making progress.

Target Your Keywords

When you’re filling out your tax form, you might say you sell “video games”. That’s good enough for the government, but it’s nowhere near specific enough for your customers. Most people don’t search for “video games” they search for “dress up games” or “browser based space games”. Pick tightly targeted keywords – you might get less traffic, but that traffic will be more likely to convert.

Write Your Call to Action

A clear, obvious call to action is a must-have for any ad campaign. If you don’t have a call to action in your ad, there’s a good chance that your potential customer will see it, think “Oh, that’s nice” and surf on by. Many beginner PPC marketers make the mistake of believing that people don’t like being told what to do. They assume that if they don’t include a call to action, viewers will appreciate that. Sadly, most viewers simply won’t notice the lack of “Buy now!” or “Sign up today for a discount!”; they probably won’t even notice the ad at all. Calls to action work, use them.

Track Your Ads Systematically

During the early stages of your PPC campaign you are probably going to run several different campaigns. Try to be scientific about your tests. Change one thing in each ad, and run them for the same length of time so that you can get an idea of how they perform. If you change too many things between each test, then you won’t be able to tell which of your changes made a difference, and you’ll never figure out the formula for successful ads in your niche.