Blog commenting may at first seem unnecessary work, but if you own a blog and you want to increase traffic, gain higher search engine rankings and reach a wider audience then blog commenting – whether you like it or not – is critical to your success.
Some Of The Benefits Gained From Blog Commenting:
Think of it as link building
Every time you post a comment on another person’s blog, you’ll likely be asked to provide a name and website URL to go with your comment. Every blog comment successfully approved and posted automatically equates to one high-quality inbound link for your blog or website.
Build relationships
Even in the World Wide Web, it would seem quite awkward and inappropriate to just suddenly introduce yourself to other bloggers and online business owners and tell them about how much you want to be their marketing or affiliate partners.
Blog commenting is a far more effective approach if you want to build relationships with other people online. It’s not only more subtle, but it also gives other people the chance to see what you can do and how it may positively impact to their own blogs or websites.
It’s for this reason that you need to make your every blog comment count. If it does not add value to the other person’s post, then don’t bother going through with it. Your comments must matter. They must make a difference because it’s the only way to convince other people that they also want to establish ties to your blog or business.
Reach your market
Naturally, the blog owner or host isn’t the only one who’d be able to read your comments. Their readers would be able to view your comments, too. If they like what they’ve read, then they’re likely to click on the link you’ve provided in order to find out more about what you have to say or offer.
In this aspect, it becomes obvious that choosing where or which blog you should post your comments also matters. Obviously, blogs owned by those who are in direct competition with your business won’t do. They’re just likely to delete your comments without it having to see the light of day.
Rather, it’s best to focus on blogs whose target markets are similar to yours – even if they are marketing products or services that are different from yours. It would be even better if you can find blogs whose products or services complement what you’re offering. With that, it’s a win-win situation because what you’re offering enhances what the other party is offering – and vice versa.
Enjoy more interactive options
If your comment is engaging or interesting enough, then there’s always a good chance for the blog owner to respond either on his blog of yours. Readers may also do the same, and with this you have become a part of a much bigger community online. In time, you may even enjoy and exchange opportunities for guest blogging.
Ultimately, blog commenting is one of the simplest and most effective tools for online marketing – but only if you do it right.
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