Before the penguin update proper anchor text linking was all about using your keywords over and over again. So if you were a Memphis SEO firm, you would simply use the anchor text “Memphis SEO” or “Memphis Internet Marketing” and so on.
While this is still important to do, using the same anchor text over and over again can result in receiving an over-optimization penalty from Google. In this article we will discuss how to avoid receiving an over-optimization penalty.
Use branded keywords
One of the best ways to improve anchor text is using branded keywords. This means company name + keyword. So, for example, your SEO business named Rainbow SEO could use the anchor text “Rainbow Memphis SEO” or “Rainbow Memphis Internet Marketing”. This allows you to still target your base keywords while branding them with your business name to create anchor text diversity.
Use un-anchored keywords
Another important strategy to anchor text diversity is using un-anchored keywords. This means using your anchor text as “wwww.mywebsite.com”, you can get a lot of anchors like this by using online directory listings. You can also use other variations such as “company.com” or company.com/subpage.
Use image links
These links do not have any anchor text but are images linked directly to your website. Most commonly, using logos or insignias of the company that are linked to your website. This is just another form of anchor text diversity that can prevent over-optimization penalties.
Overall Strategy
Your overall strategy should be to target your anchor keywords but also come up with a plan for diversification. Here is an example of a percentage flow to follow for anchor text diversity.
30% anchored with primary keywords
20% branded keywords
20% anchored with long tail keywords
20% un-anchored keywords
10% Image links
Remember when building links back to your website to link to sub pages as well as the primary domain. Also make sure your link sources are from a variety of website types and not only “one kind of link”.
0 Leave a Comment:
Post a Comment