Every single business on the planet has a unique story to tell, and what better way to relay that story and show potential clients a true example of your personality than with a video. Video can easily be promoted as an extremely effective way for businesses to communicate and interact with web visitors—especially when it comes to showing them who you are (portraying brand image) and what you do (communicating products and services). However, where there are positives—there are always negatives.
Let’s Explore The Pros And Cons Of Using Video To Promote Your Business Online:
The Pros of video Marketing:
Search Engine Optimization (SEO)
1. Now that Google includes video as a determining factor in search engine rankings (due to the Universal Update) using video to market your business can help you gain visibility for your brand via viral shares.
2. Video is also a faster marketing medium when compared to reading a blog post or a web page. It’s true; video is a more eye-catching medium for consumers. When you compare it to text, viewers digest the information faster in a video thanks to visual cues and dynamic images as long as the content is relevant (i.e., an instructional or marketing campaign to promote a brand).
3. If you belong to any social networks (i.e., Facebook, Twitter, LinkedIn) you’ve probably realized how often folks post videos. Why? Because social media platforms are very video-friendly. This is great news for businesses who wish to communicate with their clients. Posting interviews with experts, consumer reviews of new products or services, and instructional videos help the consumer interact with and understand your company.
4. When you consider how fast you can shoot a video and upload it to YouTube, video is a pretty cost-effective marketing medium. Plus, video sharing has the potential to make a video viral (if your video is unique, entertaining, or funny). The cost is definitely worth the time and cost effort.
5. Video as a business marketing strategy can help you reach audiences that would otherwise ignore with text.
The Cons of video Marketing:
1. Technical issues for the less technically-inclined might pose a problem if you choose a video format that conflicts with your online/website platform.
2. Video editing also demands some basic skills as well as a time commitment from the publisher.
3. Even if you publish your video on several platforms at once, it can still fail to go viral of even generate any views if you don’t use the relevant Meta tags with the correct keywords.
4. If you use a simple webcam to record your videos you could end up with poor video and sound quality. Therefore, businesses who want to portray a polished, professional image may need to invest in some professional video equipment (i.e., camera, lighting, sound equipment) to achieve the look they desire. Let’s face it; if your viewers can't hear you clearly, why bother to make a video at all, right?
Using video as a marketing tool has it`s pros and cons and the choice is really up to the marketer to choose. Hopefully this article will aid you in making that decision.
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