A landing page also known as a known as a "lead capture page" is the first page a person views after he or she finds your site from a search engine results page and decides to click on the link. Having an optimized landing page is very important to internet marketers and online retailers to generate leads, sales or opt-ins for specific products or services.
A Perfect Landing Page Will Deliver The Right Message To The Right People At The Right Time!
Page Headlines and Ad Copy
The landing page headline and advertisement wording should compliment each other.
Clear and Concise HeadLines
Being one of the first things a visitor will read, the landing page should not confuse or bore, but compel a visitor take a closer look. Addressing a specific point that is related to the content of the site will catch a reader`s attention more than having a vague and uninteresting headline.
Flawless Grammar
In the example of an online marketer that is asking for visitors to buy a product or service and give their personal billing information, the customer`s trust will be at risk if there are spelling errors and flawed grammar.
Taking Advantage of Trust Indicators
For an effective way of building trust, incorporate testimonials, press mentions, guarantee seals, and third party trust and security certification (Better Business Bureau, VeriSign, ect.)
Clear and Concise HeadLines
Being one of the first things a visitor will read, the landing page should not confuse or bore, but compel a visitor take a closer look. Addressing a specific point that is related to the content of the site will catch a reader`s attention more than having a vague and uninteresting headline.
Flawless Grammar
In the example of an online marketer that is asking for visitors to buy a product or service and give their personal billing information, the customer`s trust will be at risk if there are spelling errors and flawed grammar.
Taking Advantage of Trust Indicators
For an effective way of building trust, incorporate testimonials, press mentions, guarantee seals, and third party trust and security certification (Better Business Bureau, VeriSign, ect.)
Use a Strong Call to Action
After a visitor reads the landing page headline, it is crucial that they know what to do next. Take for example when Mozilla Firefox changed their call-to-action from "Try FireFox" to "Download Now - Free", it out performed the original call-to-action by 3.6% resulting in 600 more downloads during the time of the test.
Buttons and Call to Actions Should Stand Out
Identify the keywords people interested in your service might be searching for and use words such as "free", "new", "buy", or "download now". A conversion button should stand out and be placed right below a call-to-action or have the call-to-action as the button. None the less, the button should be big, bright, and above where a user would have to scroll to it. Using orange or yellow buttons help catch a viewers eye.
Go Easy on the Links
Links connecting the user to too many other sites or pages will distract them and have a negative impact on conversations. Lots of links may make sense on a regular homepage, but on a landing page simplicity is key.
Use Images and Video that Relate
Implementing motivational speeches, videos of user testimonials, and product images into a homepage can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.
Keep it Above the Fold
The space a visitor sees without having to scroll is where the most important parts of the page should be.
Always be Testing
Optimize a landing page for conversion over time. Run tests, change images, and calls-to-actions to see what works best for you. Testing two completely different site designs against each other can be beneficial in the long run.
Hopefully this article has given you an insight on creating landing pages that will prompt your visitors to take action and result in higher conversion rates for your online business
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