Now that you have decided to give up a portion of your blog for an ad or two, you need to make a decision about how you go about attracting advertisers. That means deciding which of the following approaches best suites both you and your site.
Banner exchange network is a free network in which sites submit their banner ads and agree to display the banner ads from the other sites in the network. This benefits you not with a direct monetary gain, but by sending more traffic to your site, which means you can make more money (such as selling stuff or selling ads). The network also sends out ads from paying customers, which is how the network makes it`s money.
Ad Network is a company that contracts with a number of advertisers and so generates a pool of ads. It then uses an "ad server" to distribute those ads to sites that have signed up with the ad network. Your site typically gets a percentage of whatever revenue the ad network generates, typically 40 to 60 percent.
Important Things to Consider Before Signing Up:
There are thousands of banner exchange and ad networks online that are available to bloggers and website publishers, but how do you choose the one that`s right for you? Here are some things to look for.
Credit Ratio
On a banner exchange network, this is the number of ad impressions your site has to generate before having one of your ads diplayed by someone else. this usual ratio is 1:2, meaning your ad gets displayed once for every two impressions you generate.
Payment
Does the ad network CPM or CPC to determine how much you get paid? Are there different rates for different ad formats? How do they pay you ( check, PayPal, direct deposit )? Is there a minimum payment? For example, most networks won`t send payment unless your account is at or above some minimum amount (such as $100).
Minimums
Does the network require a minimum number of monthly impressions, a minimum number of unique daily or monthly visitors, or a minimum click-through ratio?
Image Specifications
Does the banner exchange network have any specific requirements for the image files you can use as an ad? For example it may want only GIFs or JPEGs, it may require file sizes to be certain number of kilobytes or less, or it may not allow animated GIFs.
Ad Formats
What type of ad formats does the network serve, and can you choose the formats served to your site? For example, if you think your site visitors will hate pop-unders (most people do), avoid a network that serves them or does not allow you to choose a different ad format.
Ad Position
Does the ad network require that the ads be positioned above the fold? Are below the fold ads used?
Multiple Ads
Does the ad network restrict the number of ads that can appear on the page?
Site Type
Does the ad network restrict the type of sites it deals with? For example, many networks won`t serve ads to sites on free servers, sites where the proprietors don`t own their domain names, or site that are composed only (or mostly) of chat rooms, bulletin boads, or links to other sites. Also many banner exchange networks are geared to sites with specific types of content, such as business or sports.
Let`s Take a Look at the Two Most Popular Ad Networks:
Google Adsense (www.google.com/adsense) is by far the most popular because it offers ads that are contextual, meaning they`re targeted at the specific content of the page on which the ad appears. There are no page view or visitor minimums, you get 50% of the ad revenue, and the threshold for the first payment is $100.
Chitika (www.chitika.com) is an online ad network that is known in the industry for the ability to perform unlike any other by delivering the right ad to the right user at the right time. you are allowed to use chitika with adsense because chitika ads are non-contextual and do not look like adense units. Minimum payment threshold of $10.00 (USD) for PayPal payouts or $50.00 (USD) for checks.
Choosing the right ad network for your site does not have to be a difficult task, with a little research, patience and the information I have provided here, you should be on your way to displaying profitable ads on your site in no time.
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