Black hat SEO involves the use of unethical means to improve the rankings of websites on popular search engines such as Google, Yahoo and Bing. It involves violation of rules of a search engine. It is done with the intent to attract more and more traffic to a website. Using such techniques can result in severe consequences such as banning or flagging of websites.
Different forms of strategies are developed by companies such as Google to stop such black hat SEO practices. Google’s Penguin and Panda algorithms are formulated to increase the search result ranking of high-quality websites and prevent unethical activities of various webmasters.
This Article Explores The Ways Black Hat SEO Can Be Turned Into White Hat SEO.
Putting an end to keyword stuffing
Keyword stuffing involves inundating the contents of a website with important keywords in order to rank high in a search engine. By putting an end to this practice, a white hat approach can be developed. Instead of engaging in practices such as key word stuffing, website owners can strive to raise the quality of their contents. Taking out keywords from the contents can change the black hat technique into a white hat approach.
Developing original content
Copying or modifying contents from other websites and using it in one's own website is a black hat practice. In many cases, content scrapping software are used by webmasters to copy the contents of other websites. The contents are then republished in their own websites. Other techniques involve article spinning. It is method by which articles from other websites are rewritten and published in one's own website.
Article spinning software are found for this purpose. Webmasters have to abandon such means in order to develop a white hat approach. Focus should be given to develop contents marked with originality and quality. The contents should be developed after conducting thorough research and analysis. That would ensure quality and authenticity.
Abandoning cloaking
In case of cloaking, contents that are presented to the users are different from the contents that are presented to the search engines. It is absolutely necessary to stop this method in order to develop a white hat approach.
Ending mass article submission
It involves submission of a single article to a huge number of websites. In many cases, the content of the articles are also of low quality. In order to stop this black hat method, website owners should provide unique contents for each website.
If you stop using unethical methods now and apply the methods above, your black hat strategies can be changed into white hat SEO and you will see an improvement in your search engine rankings.
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