It's easy to begin your blogging journey with tons of passion and energy, but going into overdrive can eventually take the joy out of maintaining your blog. As a result, your posts may lose their vitality and ability to engage your audience.
If you're like most blog readers, you know how disappointing it is to visit a favored blog, only to find that several fluff posts have been published to make the day's quota. Fluff, when done properly, can have its place, but when we've spent our fuel, and we're reaching for "something... anything" to fill space, it translates poorly and cheats site visitors of the experience they were hoping to have when they decided to stop by.
Check In With Your Readers
Identifying when the majority of your readers stop in to catch up on your posts can help you to arrange a more reasonable schedule. With the busy lives most people lead in the current era, they're unlikely to check their favorite blogs every single day without fail. There may be a few diehards who will, but most people have trouble responding to their emails, social network messages, and texts on time. If they can get to a blog they love several times a week many consider themselves lucky. If you're stuck on a desire for daily posts, however, putting together a team of bloggers who alternate posting responsibility throughout the week can meet that need with fresh content that still has spark.
Which Posts Are Your Readers Gravitating Towards?
Utilizing site analytics to identify when your blog receives the most visits and which areas visitors are flocking to can save you a wealth of time (and even money). Google analytics is a free tool you can sign up for, and paid services like www.CrazyEgg.com can give you serious data to work with to this end. Directing your readers to a suggestion box or poll can also help you gather data about their preferences and habits.
When you can identify the kinds of posts your readers most appreciate, you can work to ensure you have a sizable amount of them available on site. There are many ways to approach a subject from a fresh angle. Lowering your output to sane levels will keep your brain refreshed, so you're in touch with your creativity and able to meet the challenge. Your content will be more passionate and dynamic this way, and the enthusiasm wafting off it will be contagious. Your audience will mentally rolodex their plans to check back for more of your content.
Don't Force It
Riding the wave of a popular topic might seem like a good idea, but it isn't for everyone. Hammer pants, for instance, weren't for everyone. Know what your niche is, and stick to it. If another sub-niche comes along that fits your style like a glove, add that to your digital toolbox. Forcing interest in a topic or style to up your post count can show transparently in your presentation. If you want to touch on a trend or topic that isn't flowing naturally, try approaching it from an angle that ties into your current style, or let it go. It's better to be great at what you do best than wooden in your expression of a topic or concept that is foreign to you.
Deciding how much blogging is too much blogging is up to you. Your energy levels and audience response will make the wisest approach clear. From there, you can tailor your blog to the audience it's already drawing, and make the most of your output without breaking too much of a sweat. If you don't take control of your blogging overdrive habits, what will you do to keep yourself refreshed?
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