Content writing information 
As bloggers, all of us have a goal to generate more traffic and gain a larger audience so we will be successful in our blogging quest. But many bloggers may notice that their number of blog readers keep dropping, preventing them from acquiring that needed traffic to become that successful blogger. One of the reasons is that the blog content cannot retain repeated visitors or no one refers your blog to others.

Writing content for your blog does not have to be such a complicated chore. You don’t even have to be brilliant at writing or even write a lot of material for your piece to catch the reader’s attention. By styling your text and writing less, you can create an easy to read piece for any visitor to your blog. 

Impatient Searchers 
Think about how you use the Internet. You search for information by visiting different blogs and webpages, and if you don’t find it, you quickly click somewhere else. What can you do to attract your readers so that they are able to take in and interact with the content on your page easily? 

Make it short and to the point 
In order to be a successful blogger, you will need to write in a way that is easy for people to scan your content. Consider breaking up a complex topic into a series of posts. It’s a great way to keep people coming back for more, and readers will find it easier to take in your content if it is in smaller parts. 

Format your paragraphs into the inverted pyramid style
Do this by stating your conclusion first, then supporting it with the rest of the content. Visitors will be able to move from point to point easier, and focus on anything that interests them.

Once you’ve followed the pointers above, follow the simple techniques below to design a more reader friendly content. By following these simple pointers, you can turn a mass of words into a more engaging piece for readers to take in

Introduce the line break 
You can make complex ideas more readable by adding in more line breaks to create more white space. Try to limit one idea per paragraph, and keep them brief; around 3 to 4 sentences at most. Try writing some paragraphs with one sentence only. 

Break up your content with compelling subheads 
Try to write your headline and subheads first. Writing a strong headline is crucial to getting readers to come check out your blog content, with subheads acting as “mini-headings” will keep the content flowing well and get them to continue reading.

Be sure to make you subheadings interesting and informative as well. Try to make the article not too full of exaggerated, or else it would sound forced and loose credibility.

Once you’ve created your subheads, review them and see if the person that is reading it will understand that part of the article if that was the only part that was read. Is it compelling and informative enough? 

Use bulleted lists 
They quickly catch the reader’s attention.

They are easy for readers to take in multiple points.

They are different from the rest of the text, so they give readers a visual break.

Use strategic formatting

Add emphasis on the most important concepts by using bolding on your copy.

That way, readers are able to scan and find the most important information at a glance.

Try not to highlight everything though, only highlight the key points so that the reader can find them quickly.

Does it make sense to the reader?

Did you bring out the most important points for the reader?

Of course there are many other ways to increase the retention ability of your blog content, but these are just a few tips to get you started on the right track.

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