How to Extend Your Online Ads

The Adwords system offers some rewards for advertisers that use multiple Google products and one very nice bonus is available for advertisers who also have a Google merchant center account. Google's merchant center allows retailers to upload product data that can be found on the other Google properties like Google product search and sometimes even on the Google.com search results page.

For example a search for men's clothing on Google.com/products shows results uploaded from the Google merchant center. You also see Adwords ads on the page. Remember, this is yet another place that your ads can show if you are opted into the search partner network. If you have a merchant center account you can connect it to your Adwords account and showcase your products in an Adwords plus box ad.

So how does this work? Well when your Adwords ad appear, if your Google merchant center account includes a relevant product Adwords may show an extension that includes images, titles and prices of your closest matching products beneath your ad using a plus box format. To set up this extension you do have to have an existing Google merchant center account and have products listed in it. Assuming that you do, you should now connect your Adwords account to your merchant center account.

First just select the campaign that you want to work with over on the left side bar view and then click the add extensions tab. Remember, if you do not see the ad extension tab just use the drop down to the right to make sure that it's selected to show in your account. Make sure that your viewing the product extension set from the drop down to the left. If you have a merchant center account you will be able to select from the products that you have in that account from a drop down. Pick the one that makes the most sense for this campaign and then you are done. Your ads will now be eligible to run with product extensions. That is it; you have now connected your merchant center account to your Adwords campaign.

So take a look at what this report looks like after your product extension ads have been running for a while. Here you can get data on clicks and impressions, click the rates, your costs and even your average positions. A few more things to note about product extensions, Adwords does not allow you to select specific ads to connect with specific products in your merchant center. But you can help the system connect the most appropriate products with your ads by including product information in the merchant center account. These are called attributes and they help Google understand the nature of the products that you are uploading into the system.

You can find all the details over at Google.com/merchants but just know that the more information that you provide the more likely that Adwords will extend your ads with product information and the more likely it will select the more appropriate images from your inventory in the merchant center.

Once you connect your accounts it can take up to twelve hours to see product extensions with your Adwords ads. And remember Adwords does not show them all the time once it's setup you will have a chance to really showcase your merchandise on the Adwords search engine results pages, once again making your ad stand out from the competition.

About the Author: Sadhiv Mahandru has been involved in online marketing for over a decade covering PPC, Affiliate Marketing, SEO, Content Creation and also creating effective websites. A SEO Company in Manchester and providing services throughout the UK. You can learn more about Internet Marketing and SEO by reading his own blog which is updated frequently.
 

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How to Write High-Quality Content Quickly

Successful bloggers know how important it is to add interesting and high-quality content to their blog in order to keep their readers and their search engine results position. But some bloggers find that adding useful and interesting content to their site on a daily basis is not so easy to do, but it doesn't mean that it's impossible. 

Here we will share some advice for all bloggers concerning how to create effective content for their websites quickly and efficiently:

1. Selecting your ideas
What do you do first when you sit to write an article for your blog? Do you spend a lot of time developing ideas?

When time has passed from the last post publication, and time runs out, you have no time to wait for inspiration. In such situations, we advise the following: whenever there is free time, start a brainstorm to generate ideas for articles, and do not forget to write them down.

Read other blogs of the same niche and do not forget about Twitter! Who knows, maybe you will be able to tell about the same topic in a more interesting and understandable way.

Subscribe to online newspapers, magazines of your favorite topics preferably, and write all the information to your notebook.

2. Combine all the information you have gathered
Gather all the information, simply insert it into a Word document, and write a few chapters of your own. The next step is to format the text, remove all unnecessary words, and distinguish titles. Then you can build a table of contents, it will give you some cross-links, facilitating the search of interesting information in the text.

3. Build a publishing plan
Having a few articles in the reserve, it is not necessary to post them all at once, it is better to plan their publication for a month for example. Believe us, such a step has many advantages. Just think about it: you will not be distracted from your personal affairs and rest, but your blog will be updated with new and interesting content regularly.

4. Objectives
Now, when a publishing plan is ready, you face several more challenges.

The first one is to create a separate file for each message (it can be a Word document for example).
The second one is to create catchy titles for each article.
The third one is to write tags, keywords, and insert pictures – believe us, they will make your blog more attractive.
The fourth one, if necessary, is to add the appropriate information on existing researches and links where the materials used in the article came from.

Having done all this in advance, you will be surprised how much free time you have now, which can be used to promote your blog and increase its popularity.

5. Publishing the post
Now you are ready for publication. All you need is to download the chosen article and publish it on your blog. Make sure you've read it one more time and edited any mistakes if necessary.

6. Scheduling
Even after all the above, it is difficult to stick to the timetable. The main thing is to create a good atmosphere for yourself, which would help you to work at the most convenient time. Just decide when it is more comfortable for you to work: days or nights, mornings or evenings.

7. Write all your thoughts down
Writing down all your thoughts, clever and useful ideas, you will spend less time on the work with an article itself. Also, if you want you can share your main thought on a few posts, it depends on your imagination. Try not to be distracted from the main topic.

And, probably, the most important advice for every blogger is: Write full, interesting articles, and write them for people, not for search engines!

Content Written By: Alex Strike, who writes for writing-help.com and Essay-Writing-Service.net at the moment and can't imagine his life without writing.
 

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